Karen Cheah stepped into the beauty industry in 1993 and has never looked back. She found that she could make a positive difference in people’s lives by helping women look and feel beautiful. This had a direct impact in their confidence and self- esteem and this cause has continued to fuel her passion in the beauty and wellness.
She has been actively involved in management, marketing, technical development and training for international professional beauty brands over the past 15 years.
Her detailed experience includes :-
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Marketing and Sales of International professional brands from Europe and USA
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Operational Management of Malaysia’s largest chain of salons
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Pioneered the set-up of Malaysia’s first French based flagship Beauty Institute
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Strategic planning and implementation of training programmes - for professionals and consumers.
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Technical consultation and design of facial and body treatment protocols for salons and spas
Above all, she enjoys the fulfilment of performing treatments with her own hands whenever she has the opportunity.
Her passion for excellence for the industry continues to drive her to share her knowledge and experience with professionals through education and training.
